Locking your price

According to an article from CNN.com customers can now choose to hold a ticket for 72-hours up to seven days, with fees starting at $5 for a 72-hour lock-in period and $9 for the seven-day option. Continental Airlines introduced and called this the FareLock. This basically gives clients the option to hold their tickets but not the obligation to buy. Continental Airlines wants to give their clients more options when booking through them. "This new option is another way that Continental is giving our customers more choices and more control over their travel experience" said Chris Amenechi, managing director of merchandising. Seems like this can be an interesting option but the airline is charging for it. Is this really a way to give clients more options or simply a clever way to make more money of them? Baggage fees already brought in $2.5 billion for U.S. airlines this year alone! And in case you were wondering, the FareLock fees are nonrefundable. You want more options, than book a private air charter such as Sky Limo Air Charter. By doing so you can make your own schedule and not deal with delays. You can bring all the baggage you want and don’t expect to be charged for it.